Title |
Word count should be between 3-7 words with approximately 50% of the words being your primary keywords. Keep the title as short and specific as possible. recommend short titles (4-7 words) that feature the keywords predominately (40-50%). |
(<Title>): The title tag is the most important meta tag, and usually the most ignored or under utilized, as with the description tag the title tag is what will attract visitors to your web site. When web surfers query a search engine the results are based on relevance to the title and description tags. When the web site's are listed they are usually listed in the following manner: (The title is highlighted with blue)
Your web page title will be displayed here - The description of your web site. will be displayed like...http://www.your-webpage.com/ |
Description |
Word count should be between 10-30 words with approximately 30-40% of the words being your primary keywords. |
(<meta name="Description"): The description tag is another important meta tag. As with the title, your description will typically be listed in the search engines. The description is highlighted in red above. Like the title, you will have to give the description considerable thought, since you will want it to attract visitors and rank well in the search engines for your keywords you choose. |
Keywords |
Word count should be between 5-15 words with approximately 25-50% being your primary keywords. Some people will probably disagree with this, but since most search engines don't even read the keywords tag and the ones that do don't place much value on them. Developing long keyword tags reduces your primary keywords relevancy for the engines that do read the keywords tag. |
(<meta name="Keywords"): Due to abuse search engines have reduced the importance of the keywords meta tag when ranking a web page for keyword relevance. Most have actually excluded the keywords tag altogether. While it has been reduced in significance it is still an important meta tag to include. |
Body |
Your word count is completely discretionary as far as we are concerned, try to keep approximately 10-30% being your primary keywords. If you have a smaller web page we recommend the lower percentage probably 5-10%. Small pages that don't repeat keywords often seem to be performing pretty rather well in the search engines. |
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Headers |
Your header tag should be very similar to your title tag. probably just copy your title tag and shorten it if it exceeds 10 words and use that as your header tag. |
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Link Text |
We generally don't bother with fine tuning this because of how difficult it is to get the perfect mix on this, but in general your link text should be between 10-25 words with 30-60% being your primary keywords. Using text links that feature your keywords, If you don't get a good ranking, but feature your keywords in the link text you should be alright. |
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Alt Text
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Word count should be between 10-25 words with 30-60% being your primary keywords. Don't type whole sentences for your alt text. Keep them short and sweet and you should do well. |
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Copyright |
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(<meta name="Copyright"): The copyright meta tag, as with the rest of the meta tags are hidden. They are not viewable in the search engine results or your web page. The copyright meta tag is just an opportunity for you to enter your company name in the meta tags. some of the search engines read this tag, which could result in you ranking higher for your company name then you would otherwise have. |
Robots |
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(<meta name="Robots"): The robots tag serves as a set of instruction for the search engines when they visit your site. This is an important tag that should not be excluded. |
Rating
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(<meta name="Rating."): The ratings meta tag will tell the search engines a little more about your web site. Whether it is acceptable for all audiences, or for adult audiences only. Some engines will directly look for this meta tag so be sure to include it within your web page. |
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Distribution |
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| (<meta name="Distribution"): The distribution tag will tell the search engines if your web site. is intended for a worldwide audience or not. While most web site's are meant to be viewed by everyone, few include this meta tag on their web page. |
